WHAT IS CINEHIGHER?

Operating as a membership-based network, CINEHIGHER is built by rental people for rental people — for the sake of the entire industry, and for the decades we’ve collectively dedicated to it.

We exist to work in partnership with manufacturers, resellers and stakeholders across the ecosystem to promote sustainable growth, advocate for smarter purchasing practices, and extend the value of equipment investments.

We do not rent, sell or own any gear. We do not compete with our members.

Our sole purpose is to make the rental business more sustainable, more profitable, and better aligned with today’s production environment.

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  • RENTAL HOUSE SUMMIT 2026

    Our first major initiative is the RENTAL HOUSE SUMMIT, taking place in January 2026 at the Marriott Burbank, Hotel & Convention Center, California. This will be the largest gathering of...

    RENTAL HOUSE SUMMIT 2026

    Our first major initiative is the RENTAL HOUSE SUMMIT, taking place in January 2026 at the Marriott Burbank, Hotel & Convention Center, California. This will be the largest gathering of...

  • Understanding the Challenge

    The rental landscape has shifted dramatically. Streaming now drives content economics, with production focused on subscriber retention over individual project ROI. Budgets are tighter, gear cycles are shorter, and rental...

    Understanding the Challenge

    The rental landscape has shifted dramatically. Streaming now drives content economics, with production focused on subscriber retention over individual project ROI. Budgets are tighter, gear cycles are shorter, and rental...

  • An Unsustainable Cycle

    When digital replaced analog it opened the door to broader access and new opportunity. For many of us, it was an exciting time. The tools became more available, and the...

    An Unsustainable Cycle

    When digital replaced analog it opened the door to broader access and new opportunity. For many of us, it was an exciting time. The tools became more available, and the...

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