LEARN MORE

RENTAL HOUSE SUMMIT 2026

Our first major initiative is the RENTAL HOUSE SUMMIT, taking place in January 2026 at the Marriott Burbank, Hotel & Convention Center, California. This will be the largest gathering of...

Understanding the Challenge

The rental landscape has shifted dramatically. Streaming now drives content economics, with production focused on subscriber retention over individual project ROI. Budgets are tighter, gear cycles are shorter, and rental...

An Unsustainable Cycle

When digital replaced analog it opened the door to broader access and new opportunity. For many of us, it was an exciting time. The tools became more available, and the...

AN OPEN LETTER TO RENTAL HOUSES

The Rental Industry Needs a Voice — That Starts Today After 18 years in rental — and supporting over 250 rental houses across more than 50 countries — one thing...

WHAT IS CINEHIGHER?

Operating as a membership-based network, CINEHIGHER is built by rental people for rental people — for the sake of the entire industry, and for the decades we’ve collectively dedicated to...